Ford and advertising agency JWT from Australia have released this amusing video commercial.
The one minute ad promotes SYNC connectivity platform in Australia. Therefore, the creatives arrived with this amazing idea, which presents the art of listening to the music in your car. The ad features Australian music legend, John Farnham, who performs his hit “You’re the Voice”.
David Katic, general marketing manager for Ford Australia, said: “By bringing the SYNC platform to life with John’s iconic song, our goal was to catch people by surprise and get them to think differently about our brand. We hope it encourages people to learn more about it.”