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Pepsi Max Commercial: 4Max
10.7 MB
26 feb 2016 tarihinde eklendi
1,172 kez izlendi
İnsan doğrulaması
Video açıklaması:
Navajo BBDO supported Pepsi’s new positioning strategy of ‘Max your life’ with the creation of the 4Max campaign. People could play the game 4-on-a-row online during 4 weeks. The best players competed with each other on a live event which took place in Antwerp. A scaffold was built to give the winners the opportunity to play the finals on a lifelike scale with real people dressed like game coins.
Navajo dominated the Best of Activation 2008 with Gold from the Advertiser’s Jury & Bronze from the Creative Jury and the Press Award with this case.
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