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Prius. Live Happy.

Prius. Live Happy.

1,115 kez izlendi

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Etiketler

Animation Art

Araba

Design

Game Animation

Okul

Technology

Video açıklaması:

Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.

Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009

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Eklenme tarihi 12 Apr 2017
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